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While COTS middleware products demonstrably solve many problems, their adoption and use are by no means straightforward.

IBM, Microsoft, Adobe and the likes are examples of industry icons that are eminent and are very renowned for its mass-produced production. Competition among products that apparently offer identical services complicates the COTS selection process, especially when competing products provide different implementations of standards-based technologies, such in every small and large company. Moreover, the COTS is not only used by the small business organizations but so with the large business organizations.

And since the COTS is continuously providing the consumers with functionalities, it is a good idea to know and be equipped with the technical strengths and weaknesses of this COTS before making any decision, may it be a final decision or not. Its Strengths In the contemporary business world, one of the concerns of the business organizations is to have the sense of affordability. As such, it would be one of the strengths and an edge of a particular business organization to the other. This strength is purposively exercised and used by the business firms that newly engaged to business and so with the business organizations that incur a deficit.

Major software developers need to present a projected sales through reducing its development costs to simply secure its brand potential and would enthusiastically result to reasonable priced programs that any business could afford.

And this is the customer service and technical support. Commercial software companies endow staff of developers and technicians to support the customers in times of assistance.

The customer service and technical support is duly designed to enhance the level of customer satisfaction. In that way, it is a feeling that a product or a service given by a specific software company has met the expectations of the customers and for them to constantly and consistently exceed the customers expectations. Due to globalization, the rapid change of the business world, and the need of every entity for optimal functionality, every company needs to modify their products and even create products that do not exist yet to be able to contend with the other fast-paced business industries. In this perplexity, it simultaneously appeals to both concerned, the business industries and the customers.

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From: (COTS software) http://trendybrims.livejournal.com/573.html

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